How to Pitch your Marketing Skills to Employers

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How to pitch marketing skills in job interview

Looking for a Marketing job? Then, you must have a huge set of skills and you need to know how to “sell” these skills to the employer. Firstly, make sure you have a nice and clean Resume and then you can go on to craft a convincing cover letter. This letter might be your key to a successful job, so make sure you include there everything that matters. Let’s check out what skills are marketing employers looking for?

– Perfect communication skills, both written and oral. As a marketing expert, you will need to talk a lot, and you need to convince people. If you believe that you have all other skills but communication is no your forte point, it is time to take a course in marketing communication. It is really important that you highlight to your employer your interpersonal communication skills.

– Analytical skills- this is an umbrella term that involves being able to solve complex problems, apply logical thinking to different problems and issues and being able to interpret very well all types of communications. You can prove this skill by giving obvious examples of how you managed to solve communication-related issues successfully in the past. Think well, and come up with the most relevant examples

– Creativity- as a marketing expert your creative mind should be extremely powerful. Again, you can exemplify this by telling your employer an example of a tagline/slogan you came up with in the past, or how you wrote a truly catchy ad for a company. Employers like extremely creative people on their team, so don’t restrain yourself from exemplifying this even through a creatively –witty cover letter.

– Commercial knowledge- as someone working in the field of marketing, you obviously need to have a very corporate style mindset. You need to know about brands, tactics, industry related numbers and so on.

– Ambition- people working in marketing know that sales and numbers are extremely important. Therefore you must prove that you have the ambition to take the company to the highest peaks, and that you have an ambition of constant learning. Your learning process never stops once you are entering this world, so you should never be too self-confident that you know everything.

– A way with…numbers- besides having a way with words, you also must have a way with numbers. You know how to carry out basic calculations, how to read different spreadsheets/ charts, and of course you have very good control over the use of a computer and task-related programs.

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